Sam is an analyst based in Sydney with a passion for business strategy. Prior to joining AlphaBeta, Sam worked for McDonalds Corporate in their Consumer and Business insights team where he analysed and modelled business performance. He has also worked for Deloitte Digital in their Optimisation team where he helped design an omnichannel customer experience.
Sam graduated with distinction from the University of New South Wales with a Bachelor of Economics and a Bachelor of Commerce majoring in Business Strategy and Marketing. He also spent a semester studying abroad at McGill University in Canada.