Valuing the SDG Prize

The United Nation’s Sustainable Development Goals (SDGs) could lead to greater, more widely shared prosperity for all by 2030. But what would convince companies around the world to join the challenge and become more sustainable?

AlphaBeta Advisors, with its expertise in quantitative research and economic strategy, was commissioned to provide sound evidence that ‘business as usual’ is not an option.

Businesses could unlock growth opportunities worth more than US$12 trillion annually
in coming years if they embraced sustainability more strongly.

We crunched the numbers and spoke to many international experts including academics, policymakers, investors and company executives to assess how the SDGs could create business value in four key areas: food; cities; energy and materials; and health and well-being. Our extensive analysis allowed us to estimate the size of the biggest, most attractive business opportunities that could emerge from the SDGs.

The result: there are at least 60 growth opportunities for businesses with an estimated collective value of more than US$12 trillion annually in the years through 2030. Together, these opportunities could led to nearly 380 million jobs by 2030. We estimate that almost 90 per cent of these jobs will be created in developing countries, including 23 per cent in Africa and 59 per cent in developing Asia.

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