Google Economic Impact Australia 2019

Digital tools have become central to how Australians do business, with tools like Google Search and Maps saving Australian businesses an estimated 97 million hours in 2019.

Our latest Google Economic Impact report shows Google’s search advertising and productivity platforms have so far generated $35 billion in business benefits for more than 1 million businesses across Australia in 2019. This includes an estimated $2.9 billion worth of time saved using web search and mapping technology, in a big boost to national productivity.

Google also supported almost 117,700 jobs in Australia, including 1,500 jobs within the firm and 116,200 across the wider economy.

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