Made in Japan: Towards an Innovative Nation with Google

The digital economy will play a major part in rejuvenating productivity and economic growth in Japan. Quantifying the impact of the digital economy can be difficult given that many digital products and services are provided free of charge. Therefore, to fully understand what the digital economy’s impact looks like, we need to go beyond traditional economic measures, and look at broader metrics and indicators. The objective of this report is to inform the debate on how to measure digital economic activity, by providing a robust estimate of the economic impact of Google’s activities on Japan’s digital economy.

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