Android Impact: How the Android Ecosystem Supports Economic Impact in South Korea

Prepared by AlphaBeta for Google

Smart devices have changed the way millions of South Korean users interact, do business, and stay connected to the world. More than US$111 billion (₩126 trillion), equivalent to over 27% of global smartphone sales, were made by South Korean Original Equipment Manufacturers (OEMs) in 2015. While hardware improvements have been significant, much of the success of smart devices can be traced to the advancements in software, which is ultimately the way users interact with their devices. Open source software, such as the Android operating system, has played a key role in this software development and created significant positive economic ‘spillovers’ in terms of enabling greater smart device adoption and innovation. However, quantifying the benefits of open source software can be difficult given that it is provided to manufacturers and software developers free of charge. To fully understand the economic impact of open  source software, one needs to look further than just traditional economic measures such as Gross Domestic Product (GDP). This report aims to inform the discussion how to measure the contribution of open source software by estimating the economic impact the Android operating system has on South Korea’s economy.

Read more here.

This report has received significant coverage in the media, including:


Relevant Publications

Google Economic and Social Impact – New Zealand

The digital economy has the potential to play a major part in spurring future productivity and growth in New Zealand.


Rethinking Urban Mobility in Indonesia: The role of shared mobility services

Prepared for Uber by AlphaBeta. Urbanization is rapidly increasing in Indonesia, with over 30 million more people expected to move to cities by 2030.


Rethinking ASEAN: New research by AlphaBeta and Nielsen on major consumer hotspots in ASEAN

Prepared by Nielson & AlphaBeta. While ASEAN has been enjoying economic recognition in recent years, many businesses approach the region as a single entity and surprisingly, little is known about…